By Zack Devin
Choosing the right search engine optimisation or SEO agency in Brisbane will ensure you have a partner that will grow with you and help take your business to the next level. But, the wrong choice could harm your bottom line. Whether you want an agency to work with your in-house time or outsource your SEO work completely, you must not take your decision lightly. Here’s how you can make your decision right:
Define your SEO Goals
Search engine optimisation is meant to optimize your site to rank higher in search engine results pages or SERPs and generate qualified organic traffic. SEO has many metrics but you will want to focus on your goals on what truly matters, including the following:
- Organic traffic. A good SEO agency Sydney will first discuss organic traffic with you as it measures the number of visitors your web page gets from a search engine.
- Bounce rate. This metric is used for measuring the percentage of visitors who land on a page and do nothing else. Thus, these people don’t click a click, read more, or fill out a form. Usually, search engines will use this metric as a quality metric of a site.
- Total ranked keywords. There are tools you can use to see the total and position of the keyword your site rank is ranking for in search engines. Often, the more keywords your page ranks for, the better the results will be. But, your page must rank to relevant terms for your site.
Set an SEO Budget
As you try to determine how much you spend on your SEO efforts, keep in mind that SEO doesn’t yield immediate results. Although it is difficult to measure the results at first, SEO will begin to show measurable results when you hit the milestone in months and you continue your efforts.
To set a good SEO budget, ensure you are comfortable with the amount you spend on your SEO every month. Your budget needs to be a percentage of your overall marketing budget, which tends to vary based on your goals, expected return on investment, and competitive landscape.
Schedule a Consultation
Whether you choose a local SEO agency or a national brand to do your SEO, you must schedule a consultation before you sign on the dotted line. During the consultation, ask about how communication and reporting work. You want an agency that offers you a single point of contact to keep the project moving forward and deliver reports. This will create accountability and accuracy. Make sure to express your expectations for client communication, whether you want emails, phone calls, or both.
Moreover, ask the consultant to go over your strategy in detail. The consultant may give you details on technical SEO, link building, off-page and on-page SEO, as well as the installation of tracking tags on your site. Ask them what new methods or trends they are trying and the success they have had with them. All these pieces of information will help you craft the final proposal to the agency.
