As we continue to view the evolution of e-commerce in real time, more and more adjustments are being made to the ways in which customers are able to shop. Similarly, many more standards are being established within the industry. Amazon, for example, and their Prime shipping options and now-established media division, would’ve surprised a lot of professionals in the industry twenty years ago. These standards, such as the two-day shipping guarantee on most Amazon orders, influence the way that customers view other businesses as well. Why take the risk on a small business offering a niche product when Amazon offers a slight variation of said product with over ten-thousand positive reviews from other customers? For this reason alone, many small businesses must change their shape in such a way that customers will look to them for their needs despite existing competition. If you currently find yourself and your business in such a spot, take a moment to check out some of the ways your business can differentiate itself within the infographic featured alongside this post.