Lights, Camera, Purchase: How Stores Can Use Lighting to Influence Customers

While online shopping is booming, brick-and-mortar stores still hold a powerful advantage – the ability to appeal to all your senses. Unlike websites, physical stores can create a multi-sensory experience that captivates and keeps a customer engaged. This translates into more time spent browsing and ultimately, more purchases.

But of the five senses, sight reigns supreme. And how retailers manipulate sight plays a crucial role in influencing shopping behavior. This is where lighting comes in – it’s the sculptor of your in-store experience.

Unveiling the Power of Light:

Imagine walking into a store with harsh, unflattering overhead lighting. Uninviting, right? Now, picture a store with warm, diffused lighting that highlights products beautifully. Suddenly, browsing becomes a pleasure. Lighting can transform a space, making it feel welcoming, energetic, or even luxurious.

Beyond Ambiance: Lighting’s Impact on Your Wallet:

Smart lighting goes beyond aesthetics. Here’s how it subtly nudges a person towards a purchase:

  • Spotlight on Desire: Strategically placed accent lights draw attention to specific products, like that new gadget you didn’t even know you wanted.
  • Decisions, Decisions: Bright lighting in specific areas can encourage to examine and compare products more closely. This can be particularly effective in high-consideration purchase areas like electronics.
  • Relax and Linger: Conversely, softer lighting in fitting rooms or relaxation areas creates a calming atmosphere, encouraging to spend more time in the store, increasing the chance of an impulse buy.

The Takeaway: A Symphony of Senses

While lighting plays a starring role, remember it’s part of a sensory orchestra. Retailers can strategically combine lighting with factors like touch (think soft fabrics), smell (think enticing bakery aromas), and sound (think upbeat music) to create a captivating experience that makes the patron want to linger and spend.

So, the next time someone step into your store, take a moment to notice how lighting shapes their experience. If you need help in making changes, contact a local interior designer or an industrial electrical company who’ll have more expertise and experience in the matter.  It might surprise you just how much thought goes into crafting the perfect ambiance to influence shopping decisions.

To learn more, check out the infographic below on how lightening can further boost the customer’s experience and your pockets.

Infographic created by Dubak Electrical Group, industrial electrical contractors

What is your reaction?

In Love
Not Sure

You may also like

Comments are closed.

More in:Business