By Zack Devin
If you are looking to start a new online business and want to get a website built, you will need to consider a lot of factors before starting your project. When you do as much research as you can before starting the project, it will help make the job much more straight forward and help you get it done quicker. Below are some of the things you will need to decide before having your website built and starting your new online business empire.
What Is The Purpose Of Your Website?
It may seem like a funny question, but it is one that you need to think about seriously, and you will need to decide whether it will be a brochure site offering services, a lead generation site, or one offering products for sale online.
Who Is & Where Are Your Target Audience Located?
You are also going to have to consider your target audience, and there they are located, as this will have a bearing on your website’s marketing. You may be looking to offer a service within a specific area, or you might be looking for customers on a national scale or even internationally, so you will need to think about this before searching for the best web design in Shrewsbury or wherever you are in the country.
The Keyword Research & Content For Your Website
You will also need to consider who will be doing the keyword research for your website and even the content creation, and this is a task you should have an expert look at for you. Many web design companies can include the content within the price o the web build if required, but it will most likely be generic content that will not rank your site in the search engines without keyword research.
Images For Your Website
The images that appear on your site are another vital aspect of building your website that you will need to consider. Although it is possible to get stock images for free, you are much better off using images you hold the copyright for, especially if you set up an e-commerce website selling products online. It would be best if you made an effort to produce images yourself, which you can do easily with no need for a professional photographer unless your budget can afford it.
Do You Need A Shopping Cart, Payment Processor, CRM?
If you are going to be selling products online, you will require a shopping cart and payment processor to allow customers to place an order, and you will also want a CRM. Adding a CRM will allow you to track all interactions with your customers and look at their order history and potentially allow you to predict a good time to contact them for another order. There are various options available for these systems for the backend of your website, and a reputable web developer will be able to recommend the best choices for your company.
Marketing Your Website
You will also have to consider the marketing of your website once it is built, as you will want people to find it easily. Making the website with SEO in mind is crucial and will prevent a lot of work from being redone. There is plenty of information available online on the SEO basics, but you may also require a professional digital agency’s services to aid you with this.
Ensure that you consider everything you need carefully before commissioning a new website and do as much research online as you can. With a bit of time and patience and some searching, you can find the best web development company for your business and get ready to start your new online business.
