Non-Fungible Tokens (NFTs) have gained significant attention in recent years, touted by some as the future of digital ownership and by others as a high-risk niche market. With so much buzz, it’s easy to get lost in the hype. Below, we explore the basics of NFT investments and share insights from Mankash Jain, who advocates a balanced, informed approach to this emerging asset class.
Understanding NFTs
NFTs are unique digital tokens that represent ownership or proof of authenticity of a specific asset—commonly digital art, collectibles, or virtual real estate. Unlike cryptocurrencies such as Bitcoin, each NFT is distinct and cannot be exchanged on a one-to-one basis. This uniqueness underpins their perceived scarcity and value.
Potential Benefits
- Scarcity and Exclusivity
Because each NFT is verifiably rare, buyers can claim exclusive rights to digital art, in-game items, or other collectibles. This sense of exclusivity is what often drives their value. - Royalties for Creators
Many NFT platforms allow creators to earn ongoing royalties each time their NFT is resold. This setup appeals to artists, musicians, and other creators seeking continuous revenue beyond the initial sale. - Access to New Markets
NFTs also open up investment avenues previously out of reach for some. Investors looking to diversify their portfolios can include digital assets alongside more traditional holdings.

Key Pitfalls
- High Volatility
NFT prices are prone to rapid fluctuations. One day a digital artwork can be worth thousands of dollars; the next, it might plummet if market interest cools. Mankash Jain reminds investors that hype can inflate prices, making it essential to evaluate an asset’s intrinsic or sentimental value before buying. - Regulatory Uncertainty
The legal and regulatory framework surrounding NFTs is still developing. The rules regarding taxation, consumer protection, and ownership rights can vary by region and may continue to evolve, adding another layer of risk. - Lack of Liquidity
While some NFTs fetch large sums, not every token finds a ready market. In many cases, an NFT can take time to resell—if it sells at all. Prospective buyers often prefer high-profile or trending tokens, leaving lesser-known NFTs overlooked. - Security Concerns
Storing NFTs typically involves using crypto wallets or platforms that can be vulnerable to hacks or scams if not properly secured. The risk of losing access to a digital wallet is another factor to consider.
Insights from Mankash Jain
Mankash Jain advises investors to avoid getting swept up solely by headlines and to approach NFT investments with the same due diligence applied to other assets. Here are some of his key recommendations:
- Research the Creator or Project
Look into the track record of the NFT artist or development team. Check community sentiment, social media presence, and the overall roadmap of the project. - Set Realistic Expectations
Be prepared for price volatility and recognise that not every NFT will turn a profit. Diversification remains crucial, even in the digital-asset realm. - Focus on Authenticity and Utility
An NFT’s perceived value often increases if it has tangible utility, such as granting access to exclusive events or virtual worlds. Additionally, authenticity matters—verify tokens on reputable marketplaces to avoid counterfeits.
Balancing Risk and Reward
While NFTs present exciting possibilities, Mankash Jain underscores that they should only be one part of a broader investment strategy. Just as you wouldn’t invest all your money in a single stock or sector, it’s wise to avoid placing your entire portfolio into unproven digital assets. A measured approach can help you capitalise on potential growth while minimising downside risk.





