By Zack Devin
Microsoft’s recognition of Hibu as its 2024 Channel Partner of the Year reflects more than technical achievement—it represents countless success stories from small businesses across America. Let’s examine how Hibu’s innovative approach to Microsoft advertising has transformed local companies’ digital marketing results.
Small Business Transformations
A family-owned auto repair shop in North Carolina provides a compelling example of Hibu’s impact. Before partnering with Hibu, the shop struggled to compete with large chain repair centers in online searches. After working with Hibu, they saw their visibility in local search results increase which led to a steady stream of new customers.
Similarly, a dental practice in Cleveland faced challenges reaching potential patients in their rapidly growing suburb. Hibu’s platform helped them target specific neighborhoods resulting in an increase in new patient appointments. The practice owner particularly valued how Hibu’s dashboard made it simple to understand their advertising performance without requiring marketing expertise.
Measuring the Impact
Hibu’s success stems from its focus on measurable results that matter to small businesses. Rather than overwhelming clients with complex metrics, they emphasize key performance indicators that directly relate to business growth – phone calls, appointment requests, and customer inquiries.
Industry-Specific Solutions
Different industries face unique marketing challenges, and Hibu has excelled at customizing Microsoft advertising solutions for specific business types. For home service contractors, they developed specialized campaigns that adjust advertising intensity based on seasonal demand patterns, helping businesses maintain a steady flow of leads throughout the year.
Professional service providers like law firms and financial advisors benefit from Hibu’s approach to targeted advertising through Microsoft’s platform. By combining demographic data with professional interest signals, these businesses can reach potential clients when they’re searching for specific services.
These success stories were crucial in Hibu earning Microsoft’s Channel Partner of the Year award. They demonstrate not just technical capability but real-world impact on small business growth. As Nick Hopkins, Hibu’s Chief Product Officer, notes: “We’re extremely proud to receive this award. Being named the 2024 Microsoft Advertising Channel Partner of the Year recognizes the great work from everyone here at Hibu in expanding our partnership with Microsoft to integrate Microsoft Ads, including Bing Search, the Microsoft Audience Network, and other emerging channels”
These client successes provide a blueprint for continued innovation in local business marketing. With their newly strengthened Microsoft partnership, Hibu stands ready to help even more small businesses achieve their growth goals through effective digital advertising.
