By Zack Devin
2021 is set to be a monumental year for search engine optimisation. at the start of the year Google announced that there would be a number of key updates that would impact the way that search engine results were displayed to users. amongst these was the Google page experience update that Google has been warning about for more than 12 months now.
iIf you are one of the many thousands of businesses across Australia that are looking to increase the number of organic search visitors that you received your website each month, together a list of for SEO tips that you need to follow for 2021 to ensure that you are maximizing your organic search traffic.
Optimise Page Titles
Many people do not realise the page titles and one of the most important SEO ranking factors. whether you want to call them page titles or meta titles, this simple element is one of the most important relevancy signals for Google. If you are not including your focus keyword in your page title then it there is a good chance that you are not going to rank for the keywords for which you want to appear.
Don’t Get Caught up on Meta Descriptions
Google has not use meta descriptions as a ranking Factor for more than 5 years at this point. despite this, so many people still harp on about their importance in the of a successful SEO campaign. We would encourage you not to get too caught up with spending time optimising your meta descriptions.
Clean Backlinks
Building backlinks is a fundamental element of a successful SEO campaign. It doesn’t matter what industry you are competing in; your backlink profile plays an essential role in the way that your website ranks in Google. When you are building backlinks in 2021 you need to ensure that you are building links that adhere to Google’s webmaster guidelines. Do not conduct link building that goes against these guidelines, and you will be safe for any future updates. Hiring SEO services will help you to ensure you are building, clean, sustainable links for your business.
Focus On the User
The above-mentioned Google page experience update puts the user at the centre of the Google Experience. To ensure that you are getting the most from your search traffic in 2021 you need to make sure that you are considering the user in each decision that you make for your website. If you keep the user at the forefront of your web experience then you are likely to see positive improvements in the amount of web traffic that you receive each month.
