By Zack Devin
Running a business can be mentally and physically draining. If you’re like most business owners, you’re working hard, moving fast, and doing all you can to keep momentum. However, as your organization grows, the very things that helped you get off the ground may not be enough to take you to the next level.
You might be sensing this shift yourself. The signs often show up quietly at first through slower sales, missed targets, or a marketing strategy that’s not converting the way it used to. If you feel you’re reaching a dead end, talk to a head of growth professional. They’ll blend marketing, product, data, and strategy and identify the right levers to pull for exponential growth. Not every business needs one from day one, but there comes a time when hiring a Head of Growth is vital. Here are four signs you’re at that point.
- You’ve Hit a Growth Plateau
It’s one thing to see your numbers slow down. It’s another to feel completely stuck about what to do next. If you’re seeing stagnant revenue, flatlined user acquisition, or increased churn without a clear explanation, you might be dealing with a growth plateau.
These kinds of slowdowns are often symptoms of deeper issues. It could be that your funnel isn’t optimized, your channels are saturated, or your messaging no longer resonates with your audience. Without a dedicated person focused on testing, measuring, and adjusting your growth strategy, it can be difficult to pinpoint what’s broken and how to fix it.
A head of growth brings a strategic mindset and a toolset built for identifying and overcoming these bottlenecks. They’ll dig into your data, uncover patterns, and design experiments to get things moving again. What feels like a frustrating mystery to you could be a solvable challenge for someone who lives and breathes growth metrics.
- You’re Relying on One or Two Channels for Acquisition
Maybe your business took off thanks to paid ads, SEO, or strong word-of-mouth. But if your growth relies too heavily on one or two acquisition channels, you’re walking a tightrope without a safety net. Algorithms change, platforms get crowded, and what worked last year might not work tomorrow.
Diversifying your acquisition strategy is necessary for long-term growth. A head of growth can identify and test new channels that align with your product and audience. These could be through partnerships, content, viral loops or lifecycle marketing. They’ll also set up the systems to measure their success, and double down on what works.
- Your Team Is Great But No One Is Accountable For Growth
You might already have a capable marketing team, a solid product, and a dedicated sales function. But if no one on your team is fully accountable for growth, it’s easy for key opportunities to fall through the cracks. Marketing might be focused on brand. Sales is chasing quarterly targets. Product is buried in bug fixes. Who’s tying it all together?
A head of growth bridges that gap. They work across departments, connecting product changes with acquisition, aligning content with conversion goals, and using data to drive prioritization. They’re comfortable in spreadsheets, dashboards, whiteboards, and team meetings. They ask the hard questions, challenge assumptions, and push your team to think beyond incremental improvements.
Summing Up
If you’ve reached a point where your current strategies aren’t cutting it, your growth feels unpredictable, or you’re missing a cohesive plan, hiring a head of growth professional is the best thing to do. Growth doesn’t happen by accident. It’s the result of deliberate planning, constant iteration, and strategic execution. A Head of Growth brings all that together, giving you the clarity, direction, and capability to move forward with confidence.
